Growth Watch

Behind the ‘Historic Downtown Sanford®’ Brand

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Historic Downtown Sanford® Selected as the Official Marketing Partner of Sanford Main Street In just three short years, Historic Downtown Sanford has become the ubiquitous label which captures all that the downtown corridor is.  Founder Will Henao through his agency Community Marketing Online has been able to execute a tourism brand campaign that has proved viable, visionary, and will continue...

New Business Bicikleta Bike Shop Opens in Historic Downtown Sanford and Promises to ‘Create Cyclists’

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Sanford locals, neighbors, friends, and bicycle enthusiasts Jimmy Galvez & Theo Hollerbach are opening up a new business in Historic Downtown Sanford – Bicikleta Bike Shop! With their bicycle and industry knowledge, expertise, passion, and hospitality, the new venture located on the corner of 3rd St. and Magnolia Ave is poised to enhance and benefit the community and ‘Create Cyclists.’...

San Leon Mixed Use Development on Sanford Ave. Nearing Completion

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Since the razing of the San Leon hotel in 1917, no new structures have been built on the prominent corner of 2nd St and Sanford Ave, but developer Dan Matthews has moved forward with his plans to revitalize the corner by adding 10 housing units and a 2300 SF retail footprint in Historic Downtown Sanford. This urban infill project has...

51-Room Boutique Hotel, 32 Townhomes Coming to West Side of Historic Downtown Sanford

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A 51-room hotel may soon be located on the corner of 1st St. and Oak Ave in Historic Downtown Sanford, filling what many consider to be a huge need for tourists and guests to the Celery City. First Street Station, a proposed residential and commercial mixed-use development from owners/developers Ron Semans and Bob Horian, also seeks to construct 32 townhome...

New & Fun Tourist Attraction Coming Soon to Lake Monroe

Tourism

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In a matter of weeks, Historic Downtown Sanford’s residents and visitors will spot something new maneuvering on the waters of scenic Lake Monroe. Even better, they will be able to pedal themselves around the lake on this new attraction! Pedalcruise.com has secured a slip at the Sanford Marina and expects delivery of their 24-person party boat ‘Pier Pressure’ shortly after...

Update: Orlando Attorney Mark Nation Plans New Orleans-Style Destination Restaurant & Distillery

Restaurants

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When I first wrote about the forthcoming project from local attorney Mark Nation and his partners, visions of the New Orleans-themed restaurant and distillery generated significant interest. The Nation group purchased a city-block sized parcel of land nestled on the rapidly growing west side of Historic Downtown Sanford, and a year later, it can happily be reported that construction work...

The Yardery: New Outdoor Dine & Play Experience Coming to Historic Downtown Sanford

Restaurants

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Historic Downtown Sanford continues to grow! Among the several upcoming venues set to take #Sanfording even further is "The Yardery – Sanford’s New Outdoor Dining, Drinking, and Playing Experience." The concept? An open-air, fast casual, spending time in the backyard playing games venue coming in early 2021 that is tailor made for the “new normal.” The Yardery will be located...

The Sanford Civic Center – City Awaits Assessment on Viability of Refurbishing Mid-Century Modern Structure

History

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Amid a rising tide of new development in Historic Downtown Sanford, the Sanford Civic Center has been a topic of great discussion, revolving around one central question. Is it time to replace this Mid-Century Modern building, or can it be brought into modernity? In early July, the City of Sanford was notified by the Department of State’s Division of Historical...

Getting to Know Newly Appointed Sanford Mayor Art Woodruff

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Earlier this month, I was afforded the opportunity to chat with newly appointed Sanford Mayor Art Woodruff about a wide range of topics.  As Growth Watch readers know, Sanford is in a constant process of growth and evolution.  Looking towards our future, Mayor Woodruff laid out his perspective on city growth, projects, events, governance, and more. Mayor Woodruff was born...

$55M Lakefront Catalyst Site Project ‘Heritage Park’ Receives Site Plan Approval

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Moves Forward with Development of Three City Blocks in Historic Downtown Sanford Located in the heart of Historic Downtown Sanford abutting beautiful Lake Monroe and the Sanford RiverWalk, Heritage Park is moving forward with their large-scale project poised to help ease the demand for affordable rental units. With proposed plans that include 235 residential units and 37,989 SF of commercial...