73 MoTo Sanford

Upscale Motorcycle Apparel Brand 73 MoTo to Open New Retail Space

Motorcycle enthusiasts will have reason to rejoice and experience 73 MoTo, a high-end vintage motorcycle apparel line launched by Sean Kelley, owner of Henry’s Depot.

Housed inside the massive 7000+ sq ft. retail space Unfurl Collective located at 115 N. Laurel Ave in Historic Downtown Sanford, 73 MoTo is poised to fill a void in the upscale vintage motorcycle apparel market.

73 MoTo Sanford

“We are not the usual Harley-Davidson experience when you think of motrocycles, we are more Triumph, Indian, and BMW” says Kelley. “I recently acquired one of 1923 BMW R-Nine T bikes that commemorate the 100-year anniversary of the classic bike. It was difficult to acquire the vintage helmet, apparel, and items that match. There is a huge hole in the market for the vintage subculture, and I have always wanted to launch a global brand. 73 MoTo will be purveyors of classy, high-end, vintage gear and eventually have our own apparel.”

This retail hub within the Unfurl Collective will be more than a retail store, but a place for the vintage motorcycle subculture to interact and call home. There are already tie-ins with the Orlando Moto Club to host meetups and club activities.

73 MoTo is targeting a July 3rd grand opening and have already launched their social media platforms on Instagram and Facebook for a soft opening coming soon.

City of Sanford CRA Executive Director Pamela Lynch comments that “the Unfurl Collective is a terrific example of how businesses can collectively add to the “Sanfording” story. It will be a great place for people to meet up and peruse unique artisan wares. Couple that with flexible event space and the end result is a great recipe for a good time – Sanford Style!”


On Sunday May 21st 2023 around the world, the global Distinguished Gentleman’s Ride community will come together and celebrate in trademark dapper fashion. Classic & vintage styled motorcycles riding for a cause.

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Distinguished Gentleman's Ride Sanford

Daniel R. Lewis

Daniel R. Lewis is an Attorney, Realtor, and entrepreneur who is one of Sanford’s most prominent business leaders. Attorney Lewis has served on the board of directors for the Sanford Chamber of Commerce, as a Commissioner on the City of Sanford Planning and Zoning board, runs a large non-profit entity, and has otherwise been involved in countless large-scale growth projects in Sanford, Florida. He is a two-tour United States Air Force veteran who served his nation in time of war, is heavily involved in a variety of local civic, community, and charitable functions, and owns the most recognized legal practice in Sanford.