Brix & Mortar Urban Winery Poised to be Sanford’s First Wine Producer

Wine Bar

, ,

Craft Explosion to Continue with Upscale Venue in Historic Downtown Sanford’s ‘Famous L’ For Daniel Valentine, wine is a family business. A local Central Floridian who attended University High School and the University of Central Florida, Valentine relocated to Wimberley, Texas in 2006, where over the last 13 years he has worked and learned the business at his father’s winery,...

Executive Cigar Shop & Lounge Continues Growth of ‘Cigar Scene’ in Historic Downtown Sanford


, ,

Seminole County local Alex Setzer was having lunch at the famed Sanford restaurant Hollerbach’s Willow Tree Café last year with business partner Tom Darnell, where the two quickly discovered they both had a similar vision of bringing a high end cigar lounge to our rapidly expanding downtown scene. “I have fallen in love with Historic Downtown Sanford over the last...

Dees Brothers Brewery to Expand Historic Downtown Sanford’s Prominent Craft Scene

Craft Beer

, , ,

Sixth Craft Brewery to Keep Sanford’s Scene Hoppin! Benjamin and Michael Dees - the Dees Brothers - are excited to join the craft beer party in Historic Downtown Sanford. In December of 2018, after receiving the green light for build out of brewery operations from the City of Sanford, the brothers purchased the 1919 building located at 210 Magnolia Ave....

City of Sanford Announces Creation of Supplemental Economic and Tourism Development Tax Rebate


, ,

The City of Sanford is pleased to announce the creation of the Supplemental Economic and Tourism Development Tax Rebate. The City of Sanford’s leadership desires to ensure the advancement of a vibrant economy to benefit its’ citizens. To that end, the City Commission approved the creation of a new tax rebate which allows the city to assist projects and companies...

Loggerhead Distillery Finds Distributor and Launches Campaign in Historic Downtown Sanford

Craft Cocktails

, , ,

Historic Downtown Sanford based craft distiller Loggerhead Distillery has recently found distribution by none other than Anheuser-Busch distributor Wayne Densch Inc. and we're all pretty excited about this new partnership! To kickoff this new relationship, Loggerhead Distillery in association with Historic Downtown Sanford® and Wayne Densch Inc. are launching a campaign today November 1st -- THE LOGGERHEAD DISTILLERY COCKTAIL CRAWL....

Sushi & Seoul Saunters into Sanford


, ,

Following a recent pop-up weekend at Celery City Craft in Historic Downtown Sanford, Sushi & Seoul is planning to take over the triple-C’s kitchen starting in November and offer their fabulous take on all things Sushi. Starting out as a food truck in 2013 Orlando, Sushi & Seoul quickly garnered a solid following via social media and food truck events,...

Marina Isle Waterfront Assisted Living on Sanford’s Marina Island Set to Open in New Year


, ,

Construction of Marina Isle Waterfront Assisted Living, located on Sanford’s Marina Island, is reaching its final stage and looks to open its doors to 105 new Sanford residents by January 1, 2020. I recently spoke about the project with two members of the team -- Executive Director of Marina Isle Jody Moll and Vice President of Operations Stacy Hartley from...

Project Hollerblock Update – Expansion of Restaurant & Downstairs Bar on Schedule for November 2019


, , ,

In May, readers of's Growth Watch heard all about ‘Project Hollerblock’ and the $1.6 million expansion of the famed Sanford restaurant Hollerbach’s Willow Tree Café. These plans were ambitious, including our city’s very first rooftop bar. Often, and perhaps not unexpectedly, developers and business have their timelines pushed back due to various delays; we are very happy to report...

Orlando’s Famed Sushi & Seoul on the Roll to Take Over Kitchen at Celery City Craft in Historic Downtown Sanford


, , , ,

Orlando's award-winning sushi truck Sushi & Seoul on the Roll has come to an agreement with Sanford's premier craft beer bar Celery City Craft to manage the kitchen and bring their world-renowned sushi and Asian-inspired menu to the burgeoning food & drink destination Historic Downtown Sanford, Florida! This new venture will be led by childhood friends and culinary phenoms Chef...

Theater West End Kicks Off Second Season with ‘Once On This Island’ in Historic Downtown Sanford



An enchanting musical tale, ONCE ON THIS ISLAND tells the story of forbidden love between two people from different worlds. Originally inspired by The Little Mermaid and Romeo & Juliet, this award-winning musical is set on an island in the French Antilles where social prejudices run deep and Caribbean music plays hot. Dazzling choreography, lush ballads and rousing choral numbers...