Introducing Blend & Barrel – Upscale Destination Cigar Lounge Rebrands


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Rebrand from Executive Cigar Shop & Lounge Highlights Blend of Tobaccos, Blend of Customers & High-End Cocktails In late 2022, Executive Cigar Shop & Lounge – a premier cigar lounge situated on the lakefront of Lake Monroe in Historic Downtown Sanford – began a metamorphosis into a true destination for the craft cigar and drink connoisseur. With the entry of...

Love Your Shorts Film Festival’s Summer Rewind to Screen August 25



Love Your Shorts Film Festival’s mid-year bonus, the Summer Rewind, will be presented Friday, August 25th, at the Ritz Theater featuring some of the most talked about films from February’s 13th annual festival. The 11 shorts (below) represent all of the festival’s categories: Comedy, Drama, Animation, Documentary, Sci-Fi/Horror, International, Florida Flavor, and E for Everyone. The films will start at...

Modern Homage To All Things Capitalism – The Capital Room Opens

Craft Cocktails

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The doors have finally opened on The Capital Room Bar located at 102 E. 1st Street in Historic Downtown Sanford although they're still in their soft opening phase! The Capital Room is poised to bring a touch of the finer things to our downtown. After speaking to the owners and being shown their vision as they built out Sanford’s newest...

City of Sanford Names New Economic Development Director

Economic Development

The City of Sanford announces the selection of M. Brady Lessard as its Director of Economic Development. Brady brings to the position both government experience, he is a former mayor of Sanford, and his twenty-five plus years working in the private sector, most recently as Vice President of Project Development for CPH Engineering. Brady will contribute to the City of...

Upscale Motorcycle Apparel Brand 73 MoTo to Open New Retail Space


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Motorcycle enthusiasts will have reason to rejoice and experience 73 MoTo, a high-end vintage motorcycle apparel line launched by Sean Kelley, owner of Henry's Depot. Housed inside the massive 7000+ sq ft. retail space Unfurl Collective located at 115 N. Laurel Ave in Historic Downtown Sanford, 73 MoTo is poised to fill a void in the upscale vintage motorcycle apparel...

The Wildflower Provisions & Cocktails to Open in Old Smiling Bison Space


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Historic Downtown Sanford will soon have a fabulous new venue to grab an elevated cocktail and delicious bite as the successful Baldwin Park staple The Wildflower opens its 2nd location on Wednesday May 10th in the old Smiling Bison space. Located at 101 S. Magnolia Ave. in Magnolia Square next to Hollerbach’s German Restaurant, this highly anticipated gastrobar is finishing...

Bicikleta Bike Shop Continues to Grow & Expand Offering


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Growth Watch first covered Bicikleta Bike Shop back in July of 2021, recently after the bicycle sales and repair shop opened in Historic Downtown Sanford. Since then, Bicikleta has both expanded the scope of their business and entrenched themselves deeply into the community through a myriad of tourism and bicycle-related events. Bicikleta Bike Shop began with a shared passion for...

Nonprofit The Picnic Project Presents Taste & Sip: Craft Beer & Food Pairing Lunch


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Few exemplify the power of food bringing people together better than The Picnic Project. This Sanford-based nonprofit is sticking with what they know best by hosting an afternoon of delicious bites from local chefs at Dees Brothers Brewery on April 22. The inaugural Taste & Sip will offer samples from established culinary partners, craft brews from Dees Brothers Brewery, and...

Central Florida Zoo & Botanical Gardens Celebrates Spring with Hippity Hop Adventure


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The Central Florida Zoo & Botanical Gardens is getting a very special new animal resident for two days in April—the Easter Bunny himself. He’ll make a stop in Sanford for the Zoo’s beloved springtime event, Hippity Hop Adventure, presented by VyStar Credit Union, which will now take place on two days: April 1 and 2. This springtime tradition attracts kids...

The Economic Impact of The Pints n’ Paws Craft Beer Festival

Economic Development

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Pints n’ Paws is more than a unique annual craft beer festival and fundraiser that you can share with your pooch. It has become a community staple, large-scale economic driver, and charitable event all in one. Hosted by the West End Trading Co., Celery City Craft and Historic Downtown Sanford®, Pints n’ Paws annually promotes and funds the amazing mission...