El Zocalo — A Taste of Mexico in Historic Downtown Sanford


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When Sanford’s El Zocalo Mexican Restaurant lost their lease on their First Street location several years ago, Sanfordites were horrified at the potential loss of a fine, friendly, authentic Mexican Restaurant in Historic Downtown Sanford. But things worked out for the better for El Zocalo, as their current location at 406 Sanford Avenue has been a tremendous success—in large part...

Theater West End rolls out AstroTurf fun with “Great American Trailer Park Musical”



Hey, neighbor! It’s about time for you to come on down to Theater West End, or as we like to call it now… Armadillo Acres II. Starting January 24, director Derek Critzer will wow you with the boisterous and sometimes downright loud tenants of America’s favorite fictional trailer park at the center of The Great American Trailer Park Musical. Be...

The Sanford Historical Society presents Kathryn Smith


The Sanford Historical Society presents Kathryn Smith, who will sign copies of her book, Gertie; The Fabulous Life of Gertrude Sanford Legendre, Heiress, Explorer, Socialite, Spy.   Ms Legendre was the granddaughter of Henry Sanford, founder of the City of Sanford. She was a daring explorer and was the first American woman in uniform held as a POW by the Germans in WW II. ...

Brix & Mortar Urban Winery Poised to be Sanford’s First Wine Producer

Wine Bar

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Craft Explosion to Continue with Upscale Venue in Historic Downtown Sanford’s ‘Famous L’ For Daniel Valentine, wine is a family business. A local Central Floridian who attended University High School and the University of Central Florida, Valentine relocated to Wimberley, Texas in 2006, where over the last 13 years he has worked and learned the business at his father’s winery,...

Executive Cigar Shop & Lounge Continues Growth of ‘Cigar Scene’ in Historic Downtown Sanford


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Seminole County local Alex Setzer was having lunch at the famed Sanford restaurant Hollerbach’s Willow Tree Café last year with business partner Tom Darnell, where the two quickly discovered they both had a similar vision of bringing a high end cigar lounge to our rapidly expanding downtown scene. “I have fallen in love with Historic Downtown Sanford over the last...

Dees Brothers Brewery to Expand Historic Downtown Sanford’s Prominent Craft Scene

Craft Beer

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Sixth Craft Brewery to Keep Sanford’s Scene Hoppin! Benjamin and Michael Dees - the Dees Brothers - are excited to join the craft beer party in Historic Downtown Sanford. In December of 2018, after receiving the green light for build out of brewery operations from the City of Sanford, the brothers purchased the 1919 building located at 210 Magnolia Ave....

City of Sanford Announces Creation of Supplemental Economic and Tourism Development Tax Rebate


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The City of Sanford is pleased to announce the creation of the Supplemental Economic and Tourism Development Tax Rebate. The City of Sanford’s leadership desires to ensure the advancement of a vibrant economy to benefit its’ citizens. To that end, the City Commission approved the creation of a new tax rebate which allows the city to assist projects and companies...

Loggerhead Distillery Finds Distributor and Launches Campaign in Historic Downtown Sanford

Craft Cocktails

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Historic Downtown Sanford based craft distiller Loggerhead Distillery has recently found distribution by none other than Anheuser-Busch distributor Wayne Densch Inc. and we're all pretty excited about this new partnership! To kickoff this new relationship, Loggerhead Distillery in association with Historic Downtown Sanford® and Wayne Densch Inc. are launching a campaign today November 1st -- THE LOGGERHEAD DISTILLERY COCKTAIL CRAWL....

Sushi & Seoul Saunters into Sanford


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Following a recent pop-up weekend at Celery City Craft in Historic Downtown Sanford, Sushi & Seoul is planning to take over the triple-C’s kitchen starting in November and offer their fabulous take on all things Sushi. Starting out as a food truck in 2013 Orlando, Sushi & Seoul quickly garnered a solid following via social media and food truck events,...

Marina Isle Waterfront Assisted Living on Sanford’s Marina Island Set to Open in New Year


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Construction of Marina Isle Waterfront Assisted Living, located on Sanford’s Marina Island, is reaching its final stage and looks to open its doors to 105 new Sanford residents by January 1, 2020. I recently spoke about the project with two members of the team -- Executive Director of Marina Isle Jody Moll and Vice President of Operations Stacy Hartley from...