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Behind the ‘Historic Downtown Sanford®’ Brand

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Historic Downtown Sanford® Selected as the Official Marketing Partner of Sanford Main Street In just three short years, Historic Downtown Sanford has become the ubiquitous label which captures all that the downtown corridor is.  Founder Will Henao through his agency Community Marketing Online has been able to execute a tourism brand campaign that has proved viable, visionary, and will continue...

New Business Bicikleta Bike Shop Opens in Historic Downtown Sanford and Promises to ‘Create Cyclists’

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Sanford locals, neighbors, friends, and bicycle enthusiasts Jimmy Galvez & Theo Hollerbach are opening up a new business in Historic Downtown Sanford – Bicikleta Bike Shop! With their bicycle and industry knowledge, expertise, passion, and hospitality, the new venture located on the corner of 3rd St. and Magnolia Ave is poised to enhance and benefit the community and ‘Create Cyclists.’...

San Leon Mixed Use Development on Sanford Ave. Nearing Completion

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Since the razing of the San Leon hotel in 1917, no new structures have been built on the prominent corner of 2nd St and Sanford Ave, but developer Dan Matthews has moved forward with his plans to revitalize the corner by adding 10 housing units and a 2300 SF retail footprint in Historic Downtown Sanford. This urban infill project has...

51-Room Boutique Hotel, 32 Townhomes Coming to West Side of Historic Downtown Sanford

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A 51-room hotel may soon be located on the corner of 1st St. and Oak Ave in Historic Downtown Sanford, filling what many consider to be a huge need for tourists and guests to the Celery City. First Street Station, a proposed residential and commercial mixed-use development from owners/developers Ron Semans and Bob Horian, also seeks to construct 32 townhome...

Getting to Know Newly Appointed Sanford Mayor Art Woodruff

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Earlier this month, I was afforded the opportunity to chat with newly appointed Sanford Mayor Art Woodruff about a wide range of topics.  As Growth Watch readers know, Sanford is in a constant process of growth and evolution.  Looking towards our future, Mayor Woodruff laid out his perspective on city growth, projects, events, governance, and more. Mayor Woodruff was born...

$55M Lakefront Catalyst Site Project ‘Heritage Park’ Receives Site Plan Approval

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Moves Forward with Development of Three City Blocks in Historic Downtown Sanford Located in the heart of Historic Downtown Sanford abutting beautiful Lake Monroe and the Sanford RiverWalk, Heritage Park is moving forward with their large-scale project poised to help ease the demand for affordable rental units. With proposed plans that include 235 residential units and 37,989 SF of commercial...

Media 1 Acquires 2.9M Warehouse in Sanford’s District One, Brings Jobs

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While the focus of Growth Watch is growth and development primarily in Historic Downtown Sanford, this week I took a field trip to the southern edge of Sanford's District One, where a 30,000 SF, $2.9M warehouse space on Cornwall Road has been acquired by Media 1, a sign and wrap company previously in Longwood, FL that holds as clientele numerous...

Local Interior Designer Amber Clore to Make Appearance on Home Improvement Show ‘Designing Spaces’

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Local interior designer and superstar Amber Clore of A. Clore Interiors will be featured on an episode of Designing Spaces™, an award-winning home improvement show that travels the country to remodel, redecorate and redesign the spaces we call home. The episode will air on Saturday, June 13 at 12pm on Fox35 and again on Sunday June 14 at 1pm on...

Resort-Style Assisted Living Comes to Majestic Lake Monroe in Sanford, FL

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Marina Isle Waterfront Assisted Living Welcomes New Residents, April 2020 This week was the official grand opening of Marina Isle Waterfront Assisted Living Community and it has opened its doors to awaiting new residents. This resort-style assisted living facility boasts gorgeous lakefront views and first-class accommodations for its residents. Located on the shores of beautiful Lake Monroe, Marina Isle Waterfront...

3 Story San Leon Project Poised to Bring Living Units, Retail Shops to Sanford Ave

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Growth Explosion to Continue with Mixed-Use Concept Adjacent to Sanford’s ‘Famous L’ A survivor of the September 22, 1887 fire that ravaged the wooden buildings populating the east side of Sanford, the Hotel San Leon stood on the corner of 2nd St. and Sanford Ave. The hotel occupied the north half of block between 2nd and 3rd Streets, abutting the...